Hi, I'm Ethan Heffler, and I design products. I'm passionate about problem-solving and crafting digital experiences that are both beautiful and super easy to use.

Work

Patient Messaging & Routing

COMPANY
Form Health
ROLE
Lead Product Designer
PROJECT
Improved Form Health's in-app chat system to efficiently route patient questions, reduce redundant messages, and free up clinician time.

Frac Packs

COMPANY
Dibbs
ROLE
Head of Product Design
PROJECT
Frac Packs were like opening a pack of sports cards, but with fractional ownership of different cards instead of whole cards.

Dibbs Marketplace

COMPANY
Dibbs
ROLE
Head of Product Design
PROJECT
An ecommerce marketplace where you can purchase both whole and fractional assets.
About

Recent Experience

Form Health
2023 - Present
PFF
2022 - 2023
Dibbs
2021 - 2022
DraftKings
2014 - 2021
I’m a designer who’s all about creating meaningful digital experiences. I’ve worked across different industries and teams of all sizes—from tiny startups to big corporations My background in web development helps me bridge the gap between design and development, making collaboration with product managers and engineers seamless. I love turning complex ideas into intuitive, visually engaging products that not only look great but also work effortlessly.

For me, design is about solving problems and achieving real business goals. I thrive on the creative process, from brainstorming big ideas to refining the smallest details. Every project is an opportunity to create something that’s not only beautiful but also functional and impactful. Let’s make something awesome together!